Boss Media, a software development firm, was founded in 1996. Its first interactive casino, Gold Club, launched in 1997 and became an instant success. Its original goal was to drive the Gold Club Casino, but soon after online casino version was launched, the company received many inquiries from companies interested in buying the Boss Media software, seemingly unbeatable for its tasteful game graphics amazingly realistic casino atmosphere ; re. Boss Medias corporate focus since moved to the creation of tailored e-gaming systems for several of the worlds largest gaming companies like St Minver Ltd, VIP Poker Club, among many others. Their solutions are tailored to the unique needs of each client and based on innovative casino, poker, bingo and lottery applications for multiple digital distribution channels. Boss Media sold its own Internet casino in February 2004 to focus solely on perfecting e-gaming solutions it develops for customers. One of these developments has been the release of her new flash based poker game which can be seen on sites like Yahoo Poker. The flash version does not load, and thus opened the door to attract many casual poker players who might be turned off earlier at the thought of downloading unknown software to their PC.The web-based product will allow people opportunity to play in shorter bursts, perhaps during their lunch break or for a quick evening session.Most companies do not allow their employees to download software or play games at work on company time and on business PCs. But since there is no requirement to download the new Flash web-based poker, companies will have to move quickly to block poker site URLs, to prevent his team playing the new web-based poker software during of extra moments online at work. flash based poker game has been around for a while, but Boss Medias release will allow poker players to log directly into its network via one of the many white label solutions provided by networks such as St Minver Ltd. This gives instant player liquidity for brands like Yahoo and VIP Poker to tap directly into the grid and gives players more tournaments and more variety of payment methods. At any given time of day, there are over 1000 people playing online at the St Minver network and the network has become one of the largest in Europe.Yahoo Poker, has already seen good response At its poker release and it has yet to undergo tough start. The software behind the web based poker is also very easy to deploy and manage, so we could still witness a poker revolution with which operators can reduce their costs by launching a web-based poker game as opposed to a Download versioOnly time will tell if Boss Medias new software will create a stir among online poker players. But one thing is sure, poker and gaming technology push has not slowed down, and neither is the number of sites being launched and the players signing up each month. MSN recently reported that over 2 million people play poker online every month. Although this figure has taken a hit recently with the prohibition order in American preventing online gambling transactions, the figures are believed to be essentially the same as the focus of poker sites switch to Europe.Perhaps now the focus will also shift to web based poker as users become more Internet savvy and increase their need for a quick online fix. Certainly web based poker allows providers like Yahoo to offer a poker game that fits into the busy lives many internet users.